Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat Facebook seriously to improve your profits. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook usually drives up a bunch of traffic.
Facebook is a type of marketing campaign that is available to nearly everyone. You can reach elderly shut-ins, rural youths, or an international audience through Facebook. The tips included here will help you understand Facebook marketing a little more. Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just set the offer and choose to make a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
TIP! Facebook is a great place to share information. Facebook is not only about socializing; it’s a major source of content.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. When a person likes your page, they can enter a drawing to win a great prize. Always actually send the prize or you’ll ruin your reputation. You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
TIP! If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and turn it into a Promoted Post on your wall.
Giveaways are a great method of drawing attention to your page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make your winners viewable to maintain the legitimacy of your contest. Know when you should and shouldn’t post on other walls. Posting information on other people’s Facebook pages can garner a great deal of attention. You’ll want to make sure that the attention you get is the type that you want. Only post to another page when it is valuable content. Don’t ever spam!
TIP! Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too. If someone ‘likes’ your Facebook page, give them a deal. You can garner lots of attention via “likes.” Make it worthwhile to like your page. It could be a sweepstakes or something that every person gets. People are more likely to respond to your requests if you give them an incentive that is worth their time.
TIP! You must know when it’s okay to post on another person’s Facebook page about your business. Posting your opinion on Facebook profiles that you don’t run can get your page some attention.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can accomplish this by including a lot of photos and making it very colorful. This will attract more users. Companies like car dealers may not need a page on Facebook for their business. Your customers often come and go at random and will not be following posts. Facebook ads that target customers with a specific interest may be a better bet.
TIP! In return for a “Like”, provide an exclusive reward. You can gain a large amount of attention quickly by the use of the “like” button.
Do not ignore any questions or comments that are asked of you on Facebook. Show that you appreciate their questions and comments, and give helpful responses. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better. If someone posts on your wall, answer them. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. You should consider a Facebook post like an email or a telephone call.
TIP! If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Invest your marketing dollars in a targeted Facebook ad instead. Be sure your posts are valuable. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it. Include discounts and coupons with the contest that you hold. You’ve just learned some very effective strategies. You must implement them within your campaigns now. You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network has lots of fans, but certain age categories and other demographics like others better. Research your target demographic audience to find them in the social media sites they use.
TIP! If someone posts on your wall, answer them. If people take time to make contact, you should dedicate some of your time to respond.